WHE26: Mobile Platforms for Workforce Health Engagement

If you haven’t yet realized it, there’s been a communication revolution building, and it has now reached the tipping point for workforce health engagement.

People are now using mobile devices more than desktop computers for digital media, with mobile apps dominating the usage.

Text messaging has become the preferred communication method for most people.

And people use their phones to research health-related content almost more than any other topic.

Today we’ll dig into the data behind this mega-trend, and talk about how you can use mobile to improve the knowledge, decision-making, and behaviors of employees and their families, to optimize health outcomes, control medical costs, and enhance workplace productivity.

Resources Mentioned in This Episode

Speaking or consulting: Invite Jesse to speak to your benefits or wellness team

Engaging Leader podcast 118: Engaging Employees in the “Mobile Moment” | with Joe Loya

Study by ComScore: New Study Sheds Light on Mobile Engagement

Blog post: #GenMobile: Bridging the Workforce Generational Gap

Blog post: Mobile Engagement: 5 Ways to Reach More Employees, Faster

5M Framework for communication strategy: Blog post and podcast

Off-the-shelf app example: APPrise mobile

Microsite example: MblHR

Bulk text messaging example: Text the word engage to 31996. (You’ll receive an automated text message within a minute or two, plus occasional updates. Message and data rates may apply. Text STOP anytime to opt out.)

Bulk text messaging provider: Slicktext.com (use code ENGAGE for 15% discount)

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