SUMMARY

In this candid and thought-provoking conversation, Patrick dives into the shifting world of marketing and agency life with Rob Sellers, a bold voice in creative strategy and transformation.

They explore how technology, AI, and evolving client demands are rewriting the rules for agencies. From the urgent need for agility to the enduring value of talent and authenticity, this episode is a wake-up call for anyone working in or with creative organizations.

TAKEAWAYS INCLUDE:

• Why the traditional agency model is under pressure
• How AI is revolutionizing production—and what that means for creatives
• The importance of investing in talent as your only true IP
• Why agility and speed must be matched by human connection
• How authenticity is becoming the most powerful brand strategy