Wharton Marketing Matters

By The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the ... more

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FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 309 episodes available.

Wharton Marketing Matters episodes:

July 02, 2026 Piedmont Healthcare’s Marketing Strategy for Building Trust
How do you market healthcare in a way that builds trust?

Kate Metzinger, Vice President of Marketing and Physician Outreach at Piedmont Healthcare, discusses her transition from consumer packaged goods to healthcare, why authentic storytelling is more effective than statistics, how marketing can drive growth in a mission-driven organization, and how AI is helping improve both the patient and provider experience.

She also shares lessons on measuring marketing effectiveness, leading organizational change, and applying timeless marketing principles in one of the most trust-driven industries.

Hosted on Acast. See acast.com/privacy for more information.
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30min
June 18, 2026 How Liquid Death Builds Marketing That Wins the Internet
Most brands compete against other brands. Liquid Death competes against entertainment.

Greg Fass, Vice President of Marketing at Liquid Death, joins Barbara Kahn and Americus Reed to explain how the company builds campaigns designed to “win the internet.” From hiring comedians and creators instead of traditional marketers to developing ideas in a writer’s room environment, Greg shares the unconventional approach behind one of the most talked-about brands in marketing.

They discuss why most people distrust marketing, how humor drives sharing, what brands can learn from entertainment, and the creative process behind some of Liquid Death’s most successful campaigns.
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32min
June 04, 2026 Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth
Can a simple idea create an entirely new product category?

Mike Kurtz, Founder of Mike’s Hot Honey, shares the story behind transforming a homemade honey and chili pepper infusion into one of the most recognizable brands in the condiment aisle. Inspired by a memorable pizza experience in Brazil, Kurtz spent years refining his recipe before introducing the product through New York City’s pizza community. He discusses the power of word-of-mouth marketing, building an authentic brand, fostering customer advocacy, and scaling a business while staying connected to its roots. The conversation explores category creation, strategic partnerships, product innovation, and why community remains one of the strongest competitive advantages a brand can have.
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31min
May 21, 2026 Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy
Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, discusses how the company helped transform non alcoholic beer from a niche category into a mainstream lifestyle brand. Rosalie shares how Athletic Brewing built cultural relevance around wellness, taste, and social connection, why authenticity matters in a crowded beverage market, and how changing consumer behavior is reshaping the future of beer. The conversation also explores category growth, brand positioning, distribution strategy, and how Athletic Brewing is thinking about younger consumers and evolving drinking habits.
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31min
April 23, 2026 Ferrero NA's CMO, Chad Stubbs
Chad Stubbs, Chief Marketing Officer of Ferrero North America, joins Barbara and Americus to discuss how large-scale campaigns, cultural relevance, and innovative marketing strategies—from Super Bowl ads to viral brand moments—are used to build iconic brands and drive consumer engagement.
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32min
April 09, 2026 Google's Vice President of AI and Marketing Strategy, Joshua Spanier
Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming marketing from efficiency-driven automation to creative empowerment, redefining customer value, and enabling more personalized, “quest”-based consumer experiences.
Hosted on Acast. See acast.com/privacy for more information.
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34min
March 27, 2026 JP Morgan Asset & Wealth Management's CMO, Rosa Rita
Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management.
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29min
March 12, 2026 Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage.
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29min
February 26, 2026 Manscaped CMO, Marcelo Kertész
Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market.
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35min
February 19, 2026 Zillow's VP of Brand and Product Marketing, Beverly Jackson
Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.
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36min

FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 309 episodes available.