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Stuck between $2M and $30M and asking yourself, "What are the big brands doing that I'm not?"

Nik Sharma worked with $100M brands like True Classic, Jolie and Eight Sleep, and he knows why most brands stall before they ever get close. In this episode, he breaks down exactly what the brands that speed-run to $100M do differently and the moves you can make to get unstuck.

Topics discussed:

00:00 - Introduction

00:29 - What makes a brand reach $100M in e-commerce

04:15 - Eight Sleep case study: how they got so big

07:58 - Why second-time founders hit $100M faster

12:17 - Budgeting for marketing you can’t track

22:09 - Top vs. bottom of funnel marketing: what most brands get wrong

24:19 - Creating effective advertorials

29:04 - Why some successful brands stall before $100M

43:04 - Five marketing channels that work in e-commerce

46:15 - How to leverage AI without getting distracted

58:53 - Shiny object syndrome and your role as founder

01:01:19 - How to start a new brand with $50,000

01:09:24 - The one factor that differentiates $100M brands

01:13:31 - What most founders don’t know about scaling

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🔗 CONNECT WITH NIK SHARMA:

https://www.nik.co/

https://www.linkedin.com/in/mrniksharma/

https://x.com/mrsharma

🔗 CONNECT WITH JOHN:

https://www.linkedin.com/in/john-coyle-1bb231120/

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🔗 CONNECT WITH BART :

https://szaniewski.com/

https://www.instagram.com/theszef/

https://www.linkedin.com/in/bart-szaniewski-374b1141/