Ratings Drop for "Sarah Palin's Alaska" The show fell 40 percent on Sunday night, to 3 million viewers, according to The Hollywood Reporter. The premiere drew 5 million viewers, setting a ratings record for a TLC show debut. Only 885,000 of those viewers were in the coveted 18-49 age bracket, dropping 44 percent from last week. The report states that the show's median age is 57 - 15 years older than TLC's average.