On this episode of ChaiNet, we sit down with Nirav Bhatt, founder of Sellers Umbrella, an Amazon agency that has managed over 200 brands and more than $5 million in ad spend. After six years at one of India’s top Amazon agencies, Nirav built his own firm to help founders move past guesswork and build real growth on the platform.

Key insights from the conversation:

* What separates winning Amazon sellers from those who struggle.

* Why Amazon should be a primary channel, not an afterthought.

* How the first 90 days set the trajectory for the entire first year.

* When PPC becomes a crutch instead of a growth tool.

* Why inventory decisions are actually SEO decisions.

* The most common mistake across 200+ brands.

* How AI-driven automation is changing Amazon advertising.

* The one thing to do tomorrow if you’ve never sold on Amazon.

If you’re an Indian D2C founder who has been overlooking Amazon, this episode gives you the real playbook.

Listen to Nirav Bhatt on ChaiNet now.

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