Today, we look ahead to identify the mindset needed to make a living in content creation over the next decade (00:00).

Peter talks to Wendy Heimann-Nunes, co-managing partner at Nolan Heimann LLP, to break down why the work-for-hire mindset is obsolete and how creators can surgically dissect their content into multiple revenue streams (02:25).

Then, Wendy explores how the physical and digital worlds can converge into the future of content creation (24:49).

Wendy Heimann-Nunes is the Co-Founder and Co-Managing Partner at Nolan-Heimann LLP.

You can learn more about Wendy and connect on LinkedIn.

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Here's the 20% you need to know about this episode:

• Don't sell everything as work-for-hire. Retain unused rights for other verticals.

• Contract for uses that don't exist yet (metaverse, AI applications, digital twins).

• Multiple strategic licenses could work better than one blanket sale (unless priced for all future uses).

• Surround yourself with courageous advisors who understand both risks and opportunities.

• Storytelling/creative skills are now valuable in retail, hospitality, museums, and corporate, not just entertainment.

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