One of the fundamental questions in sales is, “What does my buyer want?” Surprisingly, very few sales people can answer that question correctly. Note, I said, “correctly.” Every sales person thinks they know what their buyer wants but not many reps actually do.  In this episode, we review the latest InsideSales.com research on what buyers actually want.

One of the fundamental questions in sales is, “What does my buyer want?” Surprisingly, very few sales people can answer that question correctly. Note, I said, “correctly.” Every sales person thinks they know what their buyer wants but not many reps actually do. In this episode, we review the latest InsideSales.com research on what buyers actually want.

What 623 Million Data Points Tell Us About What Decision Makers Actually Care About

So the question is this, how do entrepreneurial sales people like us, who have traditionally sold alone and used gut and intuition to hit their number, take their innate talents and begin selling using science, technology, and the secrets of thousands who have done it before---to crush their quota and change the world. That is the question and this podcast provides the answers.

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What 623 Million Data Points Tell Us About What Decision Makers Actually Care About

What 623 Million Data Points Tell Us About What Decision Makers Actually Care About