In this episode, Ronald Harrington shares exclusive insights from his 2025 shop data, revealing trends in property management and leasing practices. He discusses the methodology behind his property shopping, highlights key trends in appointment booking and customer connection, and emphasizes the importance of personal relationships in leasing. Harrington also addresses the need for better qualifying questions, the impact of showing fewer apartments, and the significance of visualization in selling lifestyles. He concludes with actionable recommendations for leasing professionals to enhance their approach in 2026.
Chapters
00:00 Introduction to 2025 Shop Data
03:40 Methodology and Overview of Property Shopping
06:49 Trends in Appointment Booking and Connection
09:32 The Importance of Personal Connection in Leasing
12:39 Qualifying Questions and Their Impact
15:43 Trends in Apartment Showings and Intentionality
18:41 Visualization and Selling the Lifestyle
21:39 The Role of Follow-Up in Leasing
24:38 Self-Guided Tours and Their Effectiveness
27:37 Final Recommendations for 2026
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