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What a CEO and a Business Can Expect from a First-Class CMO
The core purpose of marketing is often misunderstood. As a CEO, are you clear on what goals your Chief Marketing Officer should meet?
At its most strategic level, marketing needs to:
- drive your business forward
- generate sales
- improve your brand value.
A truly exceptional Chief Marketing Officer will ensure that your company’s marketing is achieving its targets and will add to the bottom line as well. How to recognise that you have someone like that on your team? And what else can you expect from them? Listen to this podcast episode to find out!
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By gigCMOThe core purpose of marketing is often misunderstood. As a CEO, are you clear on what goals your Chief Marketing Officer should meet?
At its most strategic level, marketing needs to:
- drive your business forward
- generate sales
- improve your brand value.
A truly exceptional Chief Marketing Officer will ensure that your company’s marketing is achieving its targets and will add to the bottom line as well. How to recognise that you have someone like that on your team? And what else can you expect from them? Listen to this podcast episode to find out!