What does a client account manager actually do?In this episode of The Happy Clients Podcast, we’re breaking down one of the most misunderstood roles in agency life: the client account manager.It’s not just project management.It’s not sales.It’s not customer service.A great client account manager is the bridge between the client and the agency team. They keep communication clear, protect the relationship, spot issues before they become bigger problems, and make sure the work can actually move forward.We’ll cover:-What a client account manager is-What CAMs are responsible for day to day-What account managers should not be responsible for-Why AI is changing the role-Why remote and hybrid agencies need stronger account management-How CAMs can talk about their value with more confidenceIf you’ve ever struggled to explain what you do as an account manager, or you’re wondering what this role should look like inside your agency, this episode is for you.Because client account management is not invisible work.It’s the work that makes everything else possible.

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