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What a Conscious Business Actually Gains: James Thornton
Intrepid Travel CEO James Thornton knows what purpose-led leadership actually looks like when the world won’t sit still.
He talks about swapping the City of London for a then-tiny adventure operator, steering Intrepid towards a billion in revenue while keeping its B Corp backbone intact, and why banning elephant rides changed both his brand and the wider industry. We also discuss keeping your head in a crisis (pandemics, politics, earthquakes) and the finer points of a “casual leadership” style.
He talks about swapping the City of London for a then-tiny adventure operator, steering Intrepid towards a billion in revenue while keeping its B Corp backbone intact, and why banning elephant rides changed both his brand and the wider industry. We also discuss keeping your head in a crisis (pandemics, politics, earthquakes) and the finer points of a “casual leadership” style.
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By 11-29 MediaIntrepid Travel CEO James Thornton knows what purpose-led leadership actually looks like when the world won’t sit still.
He talks about swapping the City of London for a then-tiny adventure operator, steering Intrepid towards a billion in revenue while keeping its B Corp backbone intact, and why banning elephant rides changed both his brand and the wider industry. We also discuss keeping your head in a crisis (pandemics, politics, earthquakes) and the finer points of a “casual leadership” style.
He talks about swapping the City of London for a then-tiny adventure operator, steering Intrepid towards a billion in revenue while keeping its B Corp backbone intact, and why banning elephant rides changed both his brand and the wider industry. We also discuss keeping your head in a crisis (pandemics, politics, earthquakes) and the finer points of a “casual leadership” style.