What a Fractional CMO actually is — and who needs oneFractional is not a polite word for freelance. It's not junior support. It's not "a little bit of marketing help."In this episode I explain what fractional leadership actually means, who needs it, and why more experienced executives are choosing portfolio careers over the traditional model.Two minutes. No slides. Just a point of view.

What a Fractional CMO actually is — and who needs one Fractional is not a polite word for freelance. It's not junior support. It's not "a little bit of marketing help." In this episode I explain what fractional leadership actually means, who needs it, and why more experienced executives are choosing portfolio careers over the traditional model. Two minutes. No slides. Just a point of view.

What a Fractional CMO actually is — and who needs one

Most corporate advice is written for people who already fit the system. This podcast is for the rest of us.

In each episode, Laurence Paquette explores the hidden rules of corporate life, leadership, and modern work for people who don’t quite fit the mold. Introverts. Neurodivergent professionals. Deep thinkers navigating systems that were never designed for them.

Conversations and reflections on leadership, identity, culture, and building a career that doesn’t cost you yourself.

Business

Most corporate advice is written for people who already fit the system. This podcast is for the rest of us. In each episode, Laurence Paquette explores the hidden rules of corporate life, leadership, and modern work for people who don’t quite fit the mold. Introverts. Neurodivergent professionals. Deep thinkers navigating systems that were never designed for them. Conversations and reflections on leadership, identity, culture, and building a career that doesn’t cost you yourself.

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What a Fractional CMO actually is — and who needs one

What a Fractional CMO actually is — and who needs one