This week on What a Week, Dave Stutzman reports live from the AIA Conference on Architecture & Design 2026 exhibit floor in San Diego, where Conspectus is showcasing its services, software, and the ever-popular I ❤️ Specs / I 🤮 Specs campaign. They discuss the growing interest in specifications among architects, students, and manufacturers, along with signs that the profession is gaining greater visibility within the architectural community. From conversations about specification education and industry outreach to booth traffic, swag strategies, and the enduring appeal of puppies on the trade show floor.....get an inside look at the AIA conference experience, hear how architects are responding to specifications today, and learn why education, outreach, and visibility are creating new opportunities for the specification profession.