Everyone loves a growth story, but investors bet on businesses that actually make money.

In this episode, Izzy Rosenzweig talks to Aaron Alpeter, Founder and CEO of Izba Group. They discuss how clear operations, smart planning, and supply chain decisions make a fast-growing brand profitable and attractive to investors. Aaron explains why the right processes, sourcing, and inventory strategies are what really prepare a DTC brand for funding or acquisition.

In this episode, you’ll learn:

• Why profitable brands treat supply chain as a financial asset
• How to build operational processes that scale with your business
• What acquirers look for in modern e-commerce brands

Highlights:
(00:00) Meet Aaron Alpeter

(04:28) The operational blind spot holding brands back

(08:03) What to look for when choosing a manufacturer

(13:58) The right time to bring in operational expertise

(18:14) Lessons from major brand acquisitions

(26:59) How AI will change e-commerce buying behavior

(31:22) The best advice for founders just getting started

Resources:
Izzy’s LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/
Aaron’s LinkedIn: https://www.linkedin.com/in/aaron-alpeter/ 

Izba Group: https://izba.co/