In Episode 1 of Season 2 - Ben and I debate what factors actually sway prospects in a deal cycle.

Specifically, we cover:

1) What drives B2B buyers' decisions

2) How much does positioning and branding affect buyer behavior

3) Three reasons why prospects choose one company over another

4) Pricing strategies and adjustments in a down economy

5) Why sales reps may be fearful of a brand overhaul

6) How to address the elephant in the room with leadership to fix a broken sales cycle

Ben drinks a Coors Banquet 🍻

I drink a Cucumber Vodka Mojito 🥒

Hope you enjoy - Natalie (Head of Growth at Navattic)