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What Actually Drives Volume in Promotions
Episode 14:
Promotional sales account for 20 to 40 percent of volume in German retail. If your product doesn't work on promotion, you're competing with one hand tied behind your back.
In this episode, Jan Wapelhorst breaks down the Handzettel system, explains why the Bon-Uplift is the metric that matters most, and walks through the three most expensive promotional mistakes international brands make.
Topics covered: Handzettel, WKZ, Leuchttumartikel, Bon-Uplift, Zweitplatzierung, promotional timing, promotional economics.
Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail.
Website: wfr-advisory.com |
Email: [email protected]
View all episodes
By Jan Lars Wapelhorst - WFR AdvisoryEpisode 14:
Promotional sales account for 20 to 40 percent of volume in German retail. If your product doesn't work on promotion, you're competing with one hand tied behind your back.
In this episode, Jan Wapelhorst breaks down the Handzettel system, explains why the Bon-Uplift is the metric that matters most, and walks through the three most expensive promotional mistakes international brands make.
Topics covered: Handzettel, WKZ, Leuchttumartikel, Bon-Uplift, Zweitplatzierung, promotional timing, promotional economics.
Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail.
Website: wfr-advisory.com |
Email: [email protected]