In this episode, we break down why Meta Ads feel harder than ever and why that doesn’t mean they’ve stopped working.

With higher CPMs, fewer targeting controls, and Meta’s shift to AI-driven optimization, many advertisers feel like the platform is working against them. Campaigns that used to scale stall out, manual tactics no longer deliver results, and every update seems to remove more control.

So what’s really going on?

We unpack how Meta Ads have changed heading into 2026, how Meta’s AI actually works behind the scenes, and why success today depends less on targeting tricks and more on creative, signals, and systems.

We’ll cover:

• Why Meta Ads feel harder and why that doesn’t mean they’re broken• How Meta’s AI-driven system really decides who sees your ads• What still works (and why fundamentals matter more than ever)• Why creatives are now your targeting• The importance of strong offers, simple messaging, and clean tracking• What no longer works in Meta Ads and why those tactics fail• How to measure performance realistically in an AI-first ad ecosystem• What businesses should focus on to make Meta Ads work in 2026

If you’re a business owner, marketer, or media buyer feeling frustrated with Meta Ads, this episode will help you understand what’s changed, what hasn’t, and how to adapt your strategy for consistent results.

🎧 Tune in to learn what actually works in Meta Ads in 2026 and how to turn an increasingly automated platform into a scalable growth engine.

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