In this episode of Behind The Mirror, Keith Posehn and Dafra Sanou dive into the real edge creators have in an AI-driven world: authenticity, trust, and human connection.

From MrBeast to Jackie Aina to Becca Bloom, they break down why some creators build fanbases that no algorithm can replicate — and what that means for brands, marketers, and the future of discovery.

If you run partnerships, work with creators, or build growth programs — this conversation will change the way you see the creator economy.

Chapters

00:00 – Welcome & intro to the episode

01:05 – The idea of “AI-resistant” creators

02:20 – Trust as the foundation of creator influence

04:00 – Parasocial relationships and why they matter

06:00 – Full-self authenticity: MrBeast, Jaden Animations & more

09:40 – Jackie Aina: balancing privacy with trust

12:00 – Influence without oversharing: the power of selective authenticity

14:50 – Becca Bloom & engineered likability vs. genuine connection

17:10 – What brands should really look for in creators

19:25 – Creator discovery vs. AI discovery

21:45 – The future of creator trust in an AI world

22:30 – Closing thoughts & what’s next

Zorz helps brands launch and scale referral, affiliate, and partnership programs that convert.

👉 [email protected] | zorz.com

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