This episode of the Broadcast Tech Talks podcast series was recorded at the AI Creative Summit at BFI Southbank on 6 November 2024. It features Cyrus Mewawalla, head of thematic intelligence at GlobalData and globally-renowned AI expert and analyst. The session presents the findings of world-leading data and analytics company, GlobalData's most comprehensive and detailed report on AI to date. The report focuses on what AI means for media businesses.