In this episode of Marketing vs The World, our host Abbie Dando has a great chat with Michael Doroszuk, Senior Manager at Colgate-Palmolive, and spills the tea on what all agencies need to know about working with clients as well as why it is so important to have a hobby outside of work.

In this episode, Abbie and Michael discuss:

Michael Doroszuk's Background

• Career journey from Poland to the UK.
• Transition from Disney to Colgate-Palmolive.
• Specialisation in digital marketing and search management for Northern Europe.

Attracting Talent and Company Culture

• The importance of company culture and long-term employee relationships.
• How Colgate-Palmolive fosters a supportive and family-like work environment.

Agency-Client Relationships

• The necessity of transparency and clarity in communications.
• Importance of understanding the context and purpose behind client requests.
• Managing expectations and fostering respect between clients and agencies.
• The concept of reverse briefs to ensure alignment and prevent wasted efforts.

What Brands Look for in Agencies

• Addressing specific pain points rather than offering generic solutions.
• Importance of ease of collaboration and clear processes.
• Understanding the audience and tailoring communication accordingly.
• The limited value of flashy case studies without context and relevance.

Upskilling and Mentorship

• Michael's passion for upskilling colleagues and sharing industry knowledge.
• The benefits of mentoring and continuous learning.
• Balancing client work with internal development and mentorship initiatives.

Personal Hobbies and Work-Life Balance

• The importance of finding enjoyable and sustainable hobbies.
• The role of personal interests in maintaining mental and physical health.
• We meet Michael’s cat and learn why he is so important to Michael’s work life balance.

Key Takeaways From This Episode

• Transparency and Respect: Foster open communication and mutual respect between clients and agencies to build long-term, successful relationships.
• Tailored Solutions: Focus on addressing specific client pain points rather than offering broad, generic services.
• Continuous Learning: Invest in upskilling and mentorship within your organisation to enhance team capabilities and knowledge.
• Personal Balance: Find hobbies and activities that you genuinely enjoy, to maintain a healthy work-life balance and improve overall well-being.

What you’ll get from this episode

This episode provides valuable insights into creating effective agency-client relationships, practical advice for upskilling within your organisation, and inspiration for finding personal hobbies to enrich your life.

Subscribe & Connect:

Don't miss an episode of Marketing vs The World. Subscribe now and join us every other Monday for more insightful discussions and practical marketing tips. Make sure you follow us on LinkedIn and Instagram, too.

In our next episode, we're joined by Caroline Orr, where we look at how we’ve planned our marketing budget vs how we’ve used it so far this year and the challenge of balancing work with motherhood.

See you in two weeks!

Marketing Vs The World is produced and managed by Urban Podcasts.