Ryan Ruud, CEO of Lake One Digital, Partner of Vidyard

This is part three of our deep dive into how Vidyard is growing their partner program. My guest today is Ryan Ruud, CEO of Lake One Digital, a top Vidyard and HubSpot partner. He and his team solve gnarly technical problems in both marketing and sales. In this session, Ryan is very open and transparent about what he does with his partners.

Main sections:

[00:06:36]  How to choose partners

[00:10:59] When to explore a partnership further

[00:13:10] Why you want to go deeper into relationships.

[00:17:25] What really works during the courtship period of a potential partner

[00:19:15] What does not work and how enablement fits in

[00:24:30] Getting a go-to-market in place and executed early.

[00:27:21] The value of having an action plan in partnerships

[00:29:18] Communication channels

[00:33:05] Effective partner newsletters

[00:38:12] When it’s time to explore new partnerships with competitive tools or services

[00:41:15] Best practices for cold emails

….

Resources:

Sendoso.com - The leading sending platform.

Partnerstack.com - Partner tracking and payouts.

Sharework.co - A free account mapping solution.

https://lakeonedigital.com/ - our guest.

Vidyard.com/partners - to see Vidyard’s program.