When Apple launched the Vision Pro, it wasn't just a product launch, it was the launch of a new category called "spatial computing." 

But did Apple get everything right? 

They did a lot of things well, but we think Apple had a couple misses, too. Join us as we deconstruct Apple's newest category launch and discuss what we might have done differently.

In this #CategoriesInTheWild episode, we'll cover: 

• What Apple did differently from Meta
• The problem of "leaving out the problem" 
• Who Apple's REAL target audience for the announcement was

About our special guest: 

Mike Damphousse scoured LinkedIn to figure out which member of our community had the most insightful post and invite them onto the stage. 

That honor went to Jordy Van de Locht, Fractional CMO and Category Designer at Boil.

This was recorded as a live episode with the Category Thinkers community. To participate in future shows, join our community at CategoryThinkers.com.