The video explores the concept of audience signals, emphasizing their role as directional clues for the algorithm and their significance for small businesses. It delves into the types of audience signals, the loss of tactical control, and the impact of signals on value-based bidding. The speaker highlights the softness of audience signals and addresses frequently asked questions about their control and impact.

Takeaways

• Audience signals are not the same as targeting
• Signals are directional and provide a starting point for the algorithm

Chapters

• 00:00 Understanding Audience Signals
• 08:10 The Softness of Audience Signals
• 13:28 Types of Audience Signals
• 18:31 Frequently Asked Questions

https://www.thesarahstemen.com/blog/audience-signals-google-ads