Kyle answers the questions:

 

• What is a Google Ads account?
• What is the structure of a Google Ads account?
• What are "campaigns"?
• Can a company have several ad accounts?
• In an ad account, what should you define at the campaign level?
• What are ad groups?
• For Display campaigns and YouTube video campaigns, what should an ad group target?
• Can you set up different ad groups for different targets?
• Can you set up different bidding strategies for different ad placements?

 

Episode resources and transcript: https://googleadsstrategy.com/what-are-campaigns-and-ad-groups/