The search engines continue to become more complex. One tool that has been used for a while in optimizing and ranking sites is co-citation and co-occurrence. This part of the algorithm allows for ranking a given site even if it's not directly linked to from a site in its given niche. But, if there is a common referencing site, then

That's one of the reasons it may not necessarily be bad to see your site AND your competitors site linked to in the same article. It helps to put you on the same level via co-citation.

What did you like from this episode? What could we change? What would you like to learn next?

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