In this episode, Paul shares five common mistakes that salespeople make.

Show Notes:

Failing to plan and prepare is the most common mistake. Failing to plan is the height of arrogance or just pure laziness. Ninety-five percent of top-achievers plan every call. 

Never accept a no from someone who cannot say yes. You must get in front of the right decision-maker.

Following-up with a customer demonstrates your professionalism. 

Where is your focus on the sales call? Are you focusing on the customer or yourself? Empathy gives you the ability to view the world through the eye of the customer. 

Most salespeople don’t understand their company’s value proposition. That’s why many sellers can’t compellingly communicate their value. 

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