30, 60, 90, 120 days or more??

What is the MAGIC number for payment terms and how do you balance the needs of finance with the ambitions of marketing?

This is THE most loaded question for marketing and procurement to ask their agencies.

Here's the #MediaSnack alternative perspective on what are the right payment terms for media, plus we share #ThreeGreatTips for advertisers on how to align your stakeholders on that magic number, in order to balance the needs of finance with the ambitions and objectives of marketing.

This episode needs to be a catalyst for constructive discussion; understanding the drivers of advertiser payment terms and also the implications for pushing payment terms beyond reasonable levels and how that can negatively impact marketing effectiveness. Please leave your comments below!

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#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.