Ever felt puzzled at the mention of the word, Millennials? 

Have you ever wondered how the term, Baby Boomers, was coined? 

Do you know how the online behavior of Virat Kohli would be different from online behavior of Sachin Tendulkar? 

In this podcast episode of Generational Cohorts, Ambuj shall take you through the definition of Generational cohorts, how each of them is defined and how to gauge the online consumption patttern of each cohort! 

Stay tuned and don't forget to take notes.