Longtailkeywords are longer and more specific #KEYWORD phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using #VOICESEARCH. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.

Take this example: if you’re a company that sells classic furniture, the chances are that your pages are never going to appear near the top of an organic search for “furniture” because there’s too much competition. But if you specialize in, say, contemporary art-deco furniture, then #keywords like “contemporary Art Deco-influenced semi-circle lounge” are going to reliably find those consumers looking for exactly that product.

managing #longtailkeywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you pr

Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more common one, but the traffic you do draw will be better: more focused, more committed, and more desirous of your services.

WHEN WE SAY #LONGTAIL, THINK CHINESE DRAGON

The phrase “long tail” is a visual metaphor for the shape of a distribution graph.

Say we were to create a graph of web-wide #keyword popularity, a very few phrases would rack up an enormous number of searches.

But here’s the surprising part: those #keyword search terms, the “head” of the dragon, in reality, account for a surprisingly small percentage of all searches, about ten to fifteen per cent, depending on how you measure. Another fifteen to twenty per cent of searches come from mid-length keywords, meaning that roughly seventy per cent of page views are the direct result of long-tailed keywords. It’s a Chinese dragon: the tail goes on and on and on.

FINDING QUALIFIED SEARCHERS WITH #LONGTAILKEYWORDS

With shorter keywords, competition for rankings can be fierce, but visits can be scattershot and ROI can below. With the smart implementation of long-tail keywords, you may pull in less traffic, going purely by numbers, but the return on your investment will be proportionally much higher: you’ll be attracting exactly the audience you’re looking for, and that audience will be far closer to point-of-purchase than that of your less-savvy competitors.

LESS COMPETITION = LOWER COSTS

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