Transcript:

Welcome back to the Smash The System podcast. I’m your host, Nino Prodan. And yesterday, I talked about testing your marketing. And one of the most important aspects of your marketing you want to test is the hook. And the hook is the attention getter is the part of your marketing that draws people’s attention. It’s like the headline stops them from scrolling stops them from reading onward. It gets them involved in what you’re doing, focusing their attention on you. And hooks could be headlines or images, videos, something that interrupts people’s normal daily patterns. And the reason you want to test hooks the most is because that’s what gets people involved. If people don’t get involved in the first place, then the rest of what you’re doing is obsolete. It doesn’t matter. So getting people to pay attention is the first part and it’s a Specially important these days because people have so many things that want their attention. There’s so many things out there trying to grab people’s attention and keep it and you have to fight that. So it’s important to not just create hooks, but it’s also important to test them to see which one’s the best. Once you figure it out, you can start running more money using that hook in your advertisements, or as the titles to your podcasts or blog posts. And there’s a couple of ways to find good hooks. And one that’s really easy and effective, is asking a question. But beyond that, when you’re looking for hooks, a couple of places to get inspiration could be looking in your past or looking at previous struggles that you’ve had, that you’ve overcome, or possibly are still working on overcoming recreating a story out of something interesting. or different. And the last one is maybe possibly finding something that’s currently thought of as the right way or like common knowledge and showing that it’s wrong or people’s perception of it is incorrect, or the way that people use it is incorrect. So start looking at ways to grab people’s attention. start testing it now. Just throwing it out there and seeing how many comments you get on certain things that you certain hooks that you post. See what draws people’s attention, take note of what’s working and keep building on