I share a valuable reminder about the importance of customer-centric storytelling by asking “What are my customers doing right now?” And adapting your message accordingly to better meet their real-time needs and challenges.  

In this episode I share the story of a female maker who did exactly this and saw a huge boost in sales by addressing the timely concerns of her customers, despite it being slightly off message from her usual sales patter. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing