What are Sales funnel in Digital Marketing?

Very often this question has been asked by every student or new entrepreneur. This is an important step in the sales and marketing of any organization.

Definition of Sales Funnel:

According to Wikipedia, the definition of a sales funnel or purchase funnel is:

The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service.

In a layman term, we can describe this:

The process of getting the customer into our sales process (the funnel) and then purchase is happening after the decision has been made by the customer.

So it depends on the products and the services of your firm and how you are planning to market any product and the services to your customer.

This has been made by a typical formula called “AIDA”.

What is the AIDA formula?

In 1898, E.St.Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase. St. Elmo Lewis’ idea is often referred to as the AIDA model in marketing. (Source: Wikipedia)

Acronym for AIDA:

Awareness:

So, if you have any product or service, first you have to make sure that you are exhibiting yourself in front of your customer.

There’s no use if you have a product or service and you are not going behind your customer. Ultimately any customer never minds about any products or services.

Because they have their own mindset and their own consumer mentality. We have to go and acquire them by showcasing your products or services. Then only you can move to the next level of attraction. That is, you can create interest in your products and services.

So, you have to make them aware of your products and services by any means. That is the first process in the sales funnel.

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