Welcome back to Season 4 of The Sales Ops Effect!
In this premiere episode, your host Charlene Thompson delves into the critical topic of sales stages and their importance in the sales cycle, especially for small to medium-sized B2B businesses. Charlene explains how effective management of these stages can help streamline operations, avoid common pitfalls, and improve overall sales performance.
She emphasizes the need for a clear understanding of each stage, from 'qualify' to 'close,' and the importance of documenting these stages in your sales training program. Charlene also touches on the necessity of realistic expectations, understanding average win rates, and accurately tracking deals to ensure meaningful analytics.
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