In this episode, Chris Planeta talks about simple web analytics tools and who they are for.

Simple web analytics tools are tools that track basic website information like number of visitors, bounce rate, top pages, traffic sources, and sometimes goals or events. They usually display data on one page and offer few options for segmenting or filtering traffic. Simple web analytics tools do not use cookies to track visitors, which is advantageous in terms of privacy but can also affect the accuracy of tracking.