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What are some common mistakes brands make when trying to create a memorable customer experience?
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Join me as I speak with Jack Epsteen, the Head of Production at GSD&M Advertising. With over 25 years of experience in advertising digital, film, and broadcast production, Jack shared valuable insights on what it takes to create successful experiences, particularly at the renowned South by Southwest (SXSW) event.
He emphasized the importance of keeping things simple and exceptionally well executed. We discussed that successful CX is not about creating intimacy between brands and customers, but rather helping customers be the main character in their own story. It's crucial to act like you belong and not shove your brand in people's faces, all while understanding where people's heads are at. We also discussed the significance of authenticity, highlighting that it's effortless to spot inauthenticity. We compared it to a ball player in the end zone, suggesting that you should act like you've been there before.
Overall, this episode provides valuable insights into successful CX strategies, with a particular focus on the world-renowned SXSW event. Tune in to learn more from Jack's vast experience and expertise in the advertising industry.
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By Dennis WakabayashiSend us a text
Join me as I speak with Jack Epsteen, the Head of Production at GSD&M Advertising. With over 25 years of experience in advertising digital, film, and broadcast production, Jack shared valuable insights on what it takes to create successful experiences, particularly at the renowned South by Southwest (SXSW) event.
He emphasized the importance of keeping things simple and exceptionally well executed. We discussed that successful CX is not about creating intimacy between brands and customers, but rather helping customers be the main character in their own story. It's crucial to act like you belong and not shove your brand in people's faces, all while understanding where people's heads are at. We also discussed the significance of authenticity, highlighting that it's effortless to spot inauthenticity. We compared it to a ball player in the end zone, suggesting that you should act like you've been there before.
Overall, this episode provides valuable insights into successful CX strategies, with a particular focus on the world-renowned SXSW event. Tune in to learn more from Jack's vast experience and expertise in the advertising industry.