It is always interesting when companies choose to do something different with their stock, whether it is initiating a dividend, starting a repurchase program, or any number of other actions. Not the least interesting of which is the stock split. The stock split does nothing fundamentally, but in reality it has a real impact on stock liquidity and investor interest. More palatable share prices are why companies like Apple, Tesla, & Alphabet (Google) have enacted splits in the past few years.

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