Conventionally, a majority of the B2B sales in the pharmaceutical and medical supplies market have been managed by sales representatives through manual marketing and customer relationship building.

According to the B2b Wave, 71 percent of pharma B2B eCommerce platforms report targeted traffic from desktops and mobiles. This means that distributors and retailers are shopping for medical and pharmaceutical supplies online.

B2B e-commerce in pharma is not only a great opportunity, but it is an essential entity in the current market scenario. As an example, one of the leaders in pharma B2b eCommerce is MEDIMNY. The online platform is a B2B marketplace for pharmacists and medical distributors.

With automated e-commerce platforms, manual paperwork is reduced, saving operations management costs. Automated processes further eliminate the possibility of errors that were quite obvious in traditional business processes.

Listen to this episode to know the benefits of B2B eCommerce in pharma...