Paul expounds on the many benefits of selling value, not price.

Show Notes 

The role you play as a salesperson has meaning. You help people.

The Value-Added Selling philosophy: Do more of that which adds value and less of that which adds little or no value.

When your singular focus is value, it simplifies the message and leaves price out of it.

Value-Added Selling is about building long-term, mutually beneficial relationships with your customers.

Your success is a byproduct of the value you create for your customers.

Be a person of value!

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