The Purpose Effect

What Are the Hidden Ethical Challenges of AI?


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In a follow up to our last episode, we unpack the ethical challenges behind the rapid rise of digital technology. Guest Simon Willmore, Digital Transformation Director at BMT, joins us again to explore the deeper issues of AI bias, inequality in access to clean energy for data centres, and how terms like “the cloud” can oversimplify complex systems.

From job disruption and algorithmic bias to the underrepresentation of the Global South and risks in facial recognition, we ask: who benefits, who’s left behind, and how can organisations like BMT use technology responsibly to drive positive change?

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The Purpose EffectBy BMT