Brand equity is a familiar concept to most B2B marketing professionals, but few of us could accurately define or agree on what this means. In this episode Alex Haigh, a research director at the company Brand Finance, discusses how they calculate the financial value of brands, as well as the results from their just-published ranking of the world's 500 most valuable brands.

About B2Branded:
We're a bite-sized podcast that discusses the latest news, views and opinions on B2B branding and communications. The podcast is hosted by Ian Bruce.