Last week in Show 7 we covered the Planning Stage to create a process that will increase the probability of success of your initial offer. Today in Show 8 will start addressing all of the potential variables we will test during the research, build, and testing of the offer prior to a full launch.

EPISODE 25: WHAT ARE THE REAL SUCCESS FACTORS?

OK time to pull our research together and focus on the specifics of the build, and that starts with customers. The following topics are the major areas you must drill down on to get a clear picture of required Design Requirements. 

Topics:

• Targeted Customer
• Offer Characteristics
• Market Timing