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What Are the Top Marketing Trends for 2020? - Influencer Marketing Will Skyrocket In Popularity | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
Google searches for the term “influencer marketing” have increased by 1,500% over the past three years. Fortune 500 marketing departments increased their budget lines for influencer marketing by 39% on average in 2019 and that number is only expected to increase heading into 2020.
What does that mean for you as a rising thought leader, as an influencer in your space? It means you need to double-down on your niche: who are the exact people you want to serve? Where are they hanging out? What do they want and how are they looking for what they want?
Create more content now to address the top 15 or 20 questions you believe your audience want answered. Create one piece of content per question and answer each question as effectively as you can.
The better you can answer those questions, connect with your crowd, and influence their everyday living, the more you can position yourself as a true influencer in your industry.
Have a great day and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookGoogle searches for the term “influencer marketing” have increased by 1,500% over the past three years. Fortune 500 marketing departments increased their budget lines for influencer marketing by 39% on average in 2019 and that number is only expected to increase heading into 2020.
What does that mean for you as a rising thought leader, as an influencer in your space? It means you need to double-down on your niche: who are the exact people you want to serve? Where are they hanging out? What do they want and how are they looking for what they want?
Create more content now to address the top 15 or 20 questions you believe your audience want answered. Create one piece of content per question and answer each question as effectively as you can.
The better you can answer those questions, connect with your crowd, and influence their everyday living, the more you can position yourself as a true influencer in your industry.
Have a great day and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”