Position Zero is the top search engine result on Google. It is where short answers to popular questions appear before blog articles, paid ads, and even some video content in the search engine results. Position Zero is intended to give search users the answer they're looking for without wasting any additional time combing through longer content.
Voice-activated content, such as answers from Alexa, Siri, Google Assistant, and Cortana, are designed to populate Position Zero more and more heading into 2020.
I recommend creating more voice-activated content for your expertise to help populate Position Zero on Google. One of the best ways to create more voice-activated content is to position your headlines for articles, videos, and audio content to match voice search users' questions they might ask Alexa, Siri, Google Assistant, and Cortana.
For example, if you’re a health and wellness coach, you can change your article’s headline from "7 Ways to Naturally Lower Your Cholesterol Without Prescriptions" to "How Do I Naturally Lower My Cholesterol Without Using a Prescription?" It's question-based, not statement-based. Start focusing on using questions for your headlines and you will slowly see your content rising in Google heading into 2020 and beyond.
Have a great day and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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