What if success isn't about building the biggest business... but building the right one?

In this episode of Coffee & Grit, Jason sits down with Kyle Hunt of Remodelers on the Rise for a conversation that goes far beyond remodeling. Together, they unpack one of the most important questions every entrepreneur eventually faces: What are you actually building? From defining your own version of success to creating content that truly serves your ideal client, Kyle shares nearly two decades of lessons helping business owners simplify growth by getting crystal clear on who they serve, the problems they solve, and the life they're trying to create. Whether you're a contractor, coach, consultant, or business owner, this conversation is a reminder that clarity beats complexity every time. In this episode you'll discover: • Why your business should support your life, not consume it • How to define success on your own terms • Why trying to serve everyone weakens your message • The power of consistently serving one ideal client • How valuable content builds trust long before a sale • Why action teaches lessons that books never can • The difference between contentment and complacency • How your business vision can evolve over time • The simple framework that makes marketing easier: People have a problem. You solve it. If you've ever found yourself chasing someone else's definition of success, overwhelmed by marketing advice, or wondering what you're really working toward, this episode will help bring you back to what matters most. Because at the end of the day, the question isn't how big your business can become. It's what you're actually building... and whether it's building the life you want.

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