Knowing your value proposition and USP (unique selling proposition) is important on both a personal level and as a company or enterprise.  However, so many people are unclear of the value they bring.  On today's episode, Lee Watts discusses a few key points on how to identify your value proposition.

Knowing your value proposition and USP (unique selling proposition) is important on both a personal level and as a company or enterprise. However, so many people are unclear of the value they bring. On today's episode, Lee Watts discusses a few key points on how to identify your value proposition.

What Are You Bringing to the Table?

Shift Happens. Shine Anyway. is where reinvention gets real. Host Lee Ashby Rogers—marketing &amp; personal-branding strategist, speaker, and author of Out of the Shadows and Into Your Light—shares mindset shifts and practical brand moves to help women (especially 40+) rebrand from the inside out. In each episode, Lee connects clarity with action: visibility strategies, storytelling, confidence, and next-step plans you can use right away—personally and professionally. When life pivots, your light doesn’t dim. It gets focused.<br /><br />Contact: lee@ashbyandwatts.com

Business

Shift Happens. Shine Anyway. is where reinvention gets real. Host Lee Ashby Rogers—marketing & personal-branding strategist, speaker, and author of Out of the Shadows and Into Your Light—shares mindset shifts and practical brand moves to help women (especially 40+) rebrand from the inside out. In each episode, Lee connects clarity with action: visibility strategies, storytelling, confidence, and next-step plans you can use right away—personally and professionally. When life pivots, your light doesn’t dim. It gets focused.Contact: lee@ashbyandwatts.com

Shift Happens. Shine Anyway. is where reinvention gets real. Host Lee Ashby Rogers—marketing &amp; personal-branding strategist, speaker, and author of Out of the Shadows and Into Your Light—shares mindset shifts and practical brand moves to help women (especially 40+) rebrand from the inside out. In each episode, Lee connects clarity with action: visibility strategies, storytelling, confidence, and next-step plans you can use right away—personally and professionally. When life pivots, your light doesn’t dim. It gets focused.<br><br>Contact: lee@ashbyandwatts.com

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What Are You Bringing to the Table?

What Are You Bringing to the Table?