Do you really, really know what you’re the authority in? Sometimes I even second guess myself. It’s what the TEDx world calls your red thread: that authority thread that weaves through your life, your business, and everything you do. It’s not about what your business does or your certifications - it’s much deeper than that.

Start by asking yourself:

What are 10 wins that you’re proud of? What’s the common thread between them? What’s the thing that you bring to every situation?

Forget about messaging. What is your authority? What do you bring to the world? What is leading you to create the impact you want to create?

Everyone has authority. Your authority matters! www.monetizeyourauthority.com

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Music credit: Like We Do It by Grace Mesa

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