The choice to consume animal products comes down to convenience, habit, ritual and taste. Eating meat is so deeply ingrained in our society that we’re effectively blind to the devastation of the environment and the horrific abuse of animals involved, not to mention the accompanying elevated health risks. Marketing, lobbying, the protein myth and the vilification of carbohydrates work together to keep the cultural blinders in place. How is our consumer acceptance of animal cruelty reflected in the way we behave toward one another? What price will we pay, over time, for our consumption of trauma? 

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