In this episode of "How To Sell More," host Mark Drager explores the core strategies for successful selling. It's not about just promoting a product or service. Rather, it's about aligning your offerings with your customers' genuine needs and desires. -Beyond the Product: Understand that sales are not just about the product itself. -Discover the Motivations: Dig into the root motivations that push people to make a purchase. -Prioritize the Experience: Recognize the emotional value and outcomes associated with the purchase. Doing business is more than just transactions. It's about establishing relationships and understanding what truly drives people. Tune in to learn how grasping "What you are really selling" can revolutionize your sales approach and boost your success.