The smart places to start is see if you can translate a concept from a piece of paper into some tangible. That starts with translating the data compiled in the QFD process into a paper prototype. It gives you the ability to think through results, ux, and build requirements.

Once you have this initial offer, it allows you to test it internally and understand whether this project has a future. ​ Topics: Paper Based - idea review Feasibility Product / Service - ability to translate customer requirments into a working offer Alpha Product / Service - testing the offer internally